The Black Ball: The Cinema Premiere Record Before You Reach Netflix in the U.S. You Must Know

Liberation

Lean Left

Factuality

Ownership

The American platform has long been sold in opposition to the cinema, which is considered a ringuard, but its re-entry program shows that the public screening is now in its interest.

Confidencial Digital

Factuality

Ownership

The black ball, the film by Javier Calvo and Javier Ambrossi that triumphed at the Cannes Festival, surprises with an unprecedented movement in the United States: its premiere in cinemas is advanced up to 47 days before reaching Netflix. This record breaks with the usual pattern, giving more life to its passage through the billboard and increasing its presence in the awards season. Do you want to know how they achieved it? The record of the blac…