How Brands Are Born

How Brands Are Born

How Brands Are Born with Kristen Aldridge features the origin stories behind the world’s most impactful brands.

The Bizarre Origin Stories of Ten World-Famous Brand Names

Large corporations have perfected marketing and branding in the decades since the era portrayed on the famed TV show Mad Men. Back then, ad agencies and marketing experts were just trying to figure out how to advertise to the average consumer. Nowadays, there are all kinds of focus groups, algorithms, and tactics—both shrewd and shady—that’ll […] The post The Bizarre Origin Stories of Ten World-Famous Brand Names appeared first on Listverse.

From Pharaohs to Vikings: The Origins of Branding and Counterfeiting | Attorney at Law Magazine

In today’s world, advertising is inescapable. We are bombarded every day by marketing messages on our phones, computer screens and television screens. Even while reading a newspaper online, pop-up ads frequently appear, often to our annoyance. One might wonder: how did all this come about, and what purpose does it serve? As we’ve previously written, brands help consumers decide from whom to buy a particular product. If you have a great experienc…

How changing the name of iconic brands like Amazon, Google or Twitter (X) was key in their global evolution and success