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The Billionaire Behind Louis Vuitton and Dior Spent Millions Trying to Fix His 'Ruthless' Image. A Snarky Tweet Worked Better.

Bernard Arnault, LVMH's chairman, has been called "the wolf in cashmere" for over a decade. Then he went viral for being funny.

Bernard Arnault, LVMH's chairman, has been called "the wolf in cashmere" for over a decade. Then he went viral for being funny.

3 days ago·Santa Ana, United States

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Entrepreneur broke the news in Santa Ana, United States 3 days ago on Friday, July 31, 2026.

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