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The Big Green Egg turns 50: Inside its eggstensive cult following

Summary by Atlanta Magazine
At Big Green Egg, the Atlanta company that makes the cooker with the cute green dimples, they have long known that some of their most sincere product testimonials appear in death notices. When he started as CEO, Dan Gertsacov set up a Google alert for any mention of “Big Green Egg,” and was amazed how often the cooker appeared in obituaries. “It happens once or twice a month,” he says, tapping his cellphone and opening a database where he keeps …
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