'The ber months': Christmas arrives early in the Philippines
Supermarkets say households are cutting budgets as holiday demand stays weak until December, even though food still accounts for 36.3% of spending, PSA data show.
4 Articles
4 Articles
'The ber months': Christmas arrives early in the Philippines
The site is a familiar one in the Philippines, where September 1 means radio stations playing Christmas carols, homeowners putting up lights, and the country's giant shopping malls unleashing their most impressive displays. Welcome to the "ber months" -- September, October, November, December -- a months-long countdown to the most anticipated holiday on the calendar in the deeply Catholic country. "We can smell it coming," sales clerk Cora Lansa…
Why the 'Ber' months don’t mean big supermarket sales yet
MANILA, Philippines — The arrival of September marks the start of the Philippines’ famous “Ber” months and the unofficial kickoff to the Christmas season. Still, local supermarkets say the early holiday cheer is not translating into immediate sales. According to Steven Cua, executive director of the Philippine Amalgamated Supermarkets Association (PASA), September through November remain
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