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The Auf Was Right: the Final Offers for Uruguayan Football Are for over $60 Million, Almost Four Times More than Tenfield Paid

Summary by Doble Amarilla
The consultant who leads the tender for the television rights of Uruguayan football opened the final offers at the Asociación Uruguaya de Fútbol with record millionaire revenues: it will allow him to raise between three and four times more than the Tenfield company delivered. Although the president of the AUF, Ignacio Alonso, gave priority to Tenfield to present a proposal to continue the management of the rights, the same one did not satisfy th…
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The president of AUF, Ignacio Alonso, gave a conference from the United States to inform in detail about everything that happened to the television rights of Uruguayan football. Some of his words, the companies that were awarded for each lot and the final numbers, are translated. Uruguayan football will receive more than $60,000,000 annually to distribute among the clubs. “I will give global numbers: the total income is $67,547,000, this is an a…

The consultant who leads the tender for the television rights of Uruguayan football opened the final offers at the Asociación Uruguaya de Fútbol with record millionaire revenues: it will allow him to raise between three and four times more than the Tenfield company delivered. Although the president of the AUF, Ignacio Alonso, gave priority to Tenfield to present a proposal to continue the management of the rights, the same one did not satisfy th…

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Doble Amarilla broke the news in on Wednesday, December 3, 2025.
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