The American shopping mall is being reinvented

By Auzinea Bacon, CNN American malls never died. All that needed to be done was to rethink its design. Shopping malls once housed large stores, until the convenience of e-commerce drove shoppers away and led to closures. But what attracts consumers the most is the value and immediate reward of purchases, which has led some developers to completely renew the retail experience. They are reconfiguring shopping malls so that consumers can live just …

The American shopping mall is being reinvented

As major retailers and department stores continue closing, malls are looking for ways to boost foot traffic and sales.

Shopping malls were once home to large department stores, until the convenience of e-commerce attracted shoppers and led to closures. But consumers are more drawn to the value and immediate reward of purchases, leading some developers to completely redesign the retail experience. They're reconfiguring malls so that consumers can live just steps away from their favorite shopping spots or restaurants.