US EditionThe Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The campaign targets young men 18-34 to correct false beliefs about marijuana and driving, aiming to reduce drug-impaired crashes using stark storytelling.
- The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Ad Council unveiled 'Tell That to Them' PSAs in New York on Nov. 25, 2025, challenging marijuana driving misconceptions.
- Ad Council research found many young male drivers don't fully understand the consequences of driving high, focusing outreach on men ages 18–34, the group most likely to drive high.
- Produced by Spark & Riot and backed by donated media, Standard Practice created the PSAs pro bono, which will run nationwide in time and space donated by Ad Council's media partners.
- NHTSA warned that driving high remains illegal in every state and Washington, D.C., and NHTSA Administrator Jonathan Morrison said many young men wrongly believe marijuana improves driving.
- Drawing on decades of public-service work, the campaign builds on a 30-year partnership between the Ad Council and NHTSA and the Ad Council's 80 years of social-impact leadership.
63 Articles
63 Articles
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
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