US EditionThe Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The campaign targets young men 18-34 to correct false beliefs about marijuana and driving, aiming to reduce drug-impaired crashes using stark storytelling.
- In New York on Nov. 25, 2025, the Ad Council and NHTSA unveiled new PSAs challenging the dangerous belief that it's safe to drive after consuming marijuana, emphasizing it remains illegal and risky.
- Ad Council research found many young male drivers don't understand driving high risks, focusing outreach on men ages 18–34, the group most likely to drive high.
- Produced by Spark & Riot and backed by donated media, Standard Practice created the PSAs pro bono, running nationwide in time and space donated by the Ad Council's media partners.
- NHTSA warned that driving high remains illegal in every state and Washington, D.C., and the PSA reminds motorists it can have deadly consequences as many young men mistakenly believe it improves driving.
- Drawing on decades of public‑service work, the campaign builds on a 30‑year partnership between the Ad Council and NHTSA, with the Ad Council leading iconic efforts for more than 80 years.
24 Articles
24 Articles
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today unveiled new public service advertisements (PSAs) that challenge the dangerous belief that it's safe to drive after…
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