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The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
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The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
The Kroger Basket Is Getting Smaller. But Not the Way You Think. There is a new force reshaping the grocery basket at Kroger, and it has nothing to do with price inflation, private label competition, or promotional cadence. It is GLP-1 weight loss medications, and the data coming in right now is worth every Kroger supplier’s full attention. An estimated $6.5 billion in U.S. grocery sales has already been lost due to reduced snacking among GLP-1 …
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