Kyle Whittingham’s Michigan Makes School History With Major Step Involving Three Billionaire Giants

Kyle Whittingham’s Michigan Makes School History With Major Step Involving Three Billionaire Giants

Just a year ago, Michigan AD Warde Manuel said the university had no plans to put advertising in Michigan Stadium. However, as the iconic venue prepares to celebrate its 100th anniversary next season, Kyle Whittingham’s team’s 99-year-old tradition of saying no to on-field advertisements appears to be changing, with three major brands now making inroads into the stadium. On August 19, Michigan announced in a press release that it is partnering w…

Michigan Stadium will look different this season for first time in its 99-year history

Michigan Stadium will display advertisements inside the venue for the first time in its 99-year history beginning this fall.

Corporate signage added to Michigan Stadium, 'with care and purpose'

Michigan Stadium, long a holdout in terms of corporate signage in and around the stadium, has entered into a deal with Coca-Cola, Meijer and Google Gemini, all of which will be featured on the front and back of the video…

The 3-2-1: Advertising in Michigan Stadium, a new President, football rumblings, more

Michigan Stadium has been one of the holdouts among stadiums around the country when it comes to advertising in the venue, but no more ...