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The 24 Hours of Le Mans Reinvent Their Identity
Summary by J'ai Un Pote Dans La Com
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Myth of motorsport for more than a century, the 24 Hours of Le Mans have taken a major turn by completely revisiting their brand identity. More than just a rebranding, this transformation translates the ambition of the ACO: making Le Mans not only the most emblematic endurance race in the world, but also a total cultural event, able to unite well beyond the car enthusiasts. In collaboration with Frog (Capgemini), the competition offers a contemp…
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