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As Young People Itch to Leave Lockdown, British Health Leaders Face a New Challenge: Influencers
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IAB Spain’s Social Media Study 2026 has fallen like a bomb among content creators. Figures confirm what many feared: direct selling on platforms and artificial intelligence are about to eat the traditional model of influencer. Farewell to the followers of all life Only 33% of users follow brands on social networks. A decade ago that data crossed 84%. And the fault is not of the boring user, but of an algorithm that no longer rewards the one who …
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