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Texas Tech hoping big money and top transfers lead to unprecedented payback in football

LUBBOCK, TEXAS, JUL 14 – Texas Tech is allocating $55 million and recruiting 22 top transfers to pursue its first Big 12 title and 10-win season since 2008, targeting a College Football Playoff berth.

  • Texas Tech's football program faces a pivotal moment as it invests heavily in players and facilities amid historic performance challenges.
  • This investment follows the NCAA's landmark House settlement taking effect this month, enabling schools to share up to $20.5 million per year with players.
  • Texas Tech budgeted $14.7 million this fiscal year for athletics, brought in 22 highly regarded football transfers, and returned key players like Behren Morton and Jacob Rodriguez.
  • Coach McGuire emphasized managing paid players with varying contracts and advised that comparing these contracts wastes energy, while Rodriguez noted that players have embraced the team culture.
  • This significant financial commitment aims to transform the program and address long-standing issues, as Texas Tech has not won a Big 12 title or had a 10-win season since 2008.
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Texas Tech hoping big money and top transfers lead to unprecedented ...

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Midland Reporter-Telegram broke the news in Midland, United States on Thursday, July 10, 2025.
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