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Tesla sales drop again around Europe despite Model Y revamp

EUROPE, AUG 1 – Tesla sales in Europe dropped sharply due to stricter EU autonomous vehicle rules, rising competition, and a delayed affordable model launch, with Finland sales down over 70%, Reuters reported.

  • Between January and July, Finland registered 1,092 new Teslas, marking a year-on-year drop of more than 70 percent in 2025.
  • Tightened EU regulations hampered Tesla’s Model Y rollout, with Reuters attributing the slump to regulatory and reputational factors, delaying the lower-cost model until late 2025.
  • Across major markets, Tesla sales plunged, with Denmark declining 52 percent to 336 units and France dropping 27 percent to 1,307 vehicles, Reuters reports.
  • While Sweden’s total new car registrations rose 6 percent and Denmark’s increased 20 percent, Tesla’s market share in both countries fell sharply.
  • Looking ahead, Elon Musk warned of challenging quarters, citing the delayed affordable model and US tax incentive withdrawal, as Polestar registrations rose over 180 percent.
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The competition has become much stronger, Tesla is weak in leasing and Elon Musk is probably still a problem. These points lead to Tesla not getting over his crisis in Europe. The first markets again report a strong decline for July 2025 – exceptions confirm the rule. Although numbers of the British and Germans are still missing, they will hardly be able to pull the rudder around. Model Y alone no longer pulls, especially because of its size and…

Direct: Tesla's new car registrations have declined in many...

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Business Insider (Spain) broke the news in on Friday, August 1, 2025.
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