Tesla renames 'Full Self-Driving' to 'Assisted Driving' in Europe as it chases clearance for software
Tesla is using a new European name for its driver-assistance software as it seeks broader approval after regulators said the old label was misleading.
- Tesla Inc. has begun using the name "Tesla Assisted Driving" on its European websites, dropping "Full Self-Driving" branding as the company pursues regulatory approval for the driver-assistance system across the continent, according to Bloomberg.
- Criticism that "Full Self-Driving" implies autonomy has prompted the branding shift, addressing long-standing concerns from regulators and safety advocates who argue the name overstates the system's capabilities despite requiring active driver supervision.
- Strict regulatory rules in China and California previously forced Tesla to clarify software limits; the company adopted "intelligent assisted driving" in China and took "corrective action" in California by phasing out Autopilot branding.
- Dutch regulators approved a restricted version in April, emphasizing that "a vehicle with FSD Supervised is not self-driving," while the U.S. website continues using "Full Self-Driving " for the $99 per month system.
- CEO Elon Musk views the system as central to positioning Tesla as a technology company pioneering autonomous robotics. The automaker is actively seeking broader approvals across Europe, though progress has come gradually.
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141 Articles
The Independent
The Independent (US)Sleeping Tesla driver using self-driving mode crashes into police car
A Tesla driver claimed he was asleep at the wheel when his vehicle, in Full Self-Driving mode, plowed into a California Highway Patrol (CHP) vehicle, injuring two officers. The CHP car’s dashcam recorded the incident on October 13 on Interstate 80 in the Bay Area, where officers had sealed off a lane while they investigated a crash. The Tesla, driven by a 22-year-old from Sacramento, entered the closed area, marked by flares, cones and emergency…
Electric car manufacturer Tesla has renamed its Full Self-Driving (FSD) system to Tesla Assisted Driving in European markets. It responds to a long-standing criticism of the name, which may have given the impression of fully autonomous driving.
Due to pressure from the various European countries in the process of approving Tesla's autonomous driving system, the brand changed the name of Full Self-Drive to Assisted Driving in European vehicles.
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