US EditionTesco shoppers stunned by new Pork Pie sandwich in Meal Deal shake-up
Tesco's new sandwich combines traditional pork pie ingredients in malted brown bread, targeting younger shoppers amid a 3% rise in pork pie sales last year, officials said.
- Tesco launched a Pork Pie Inspired Sandwich in more than 1,000 stores across the UK, repackaging classic pork-pie flavours for lunchtime shoppers.
- Facing younger consumers' unfamiliarity, Tesco's research found about a third of young Brits haven't tried a pork pie, prompting product tests with chutney-topped and chorizo pork pies.
- Tesco's food-to-go team says the Pork Pie Inspired Sandwich contains malted brown bread, pork pie meat, cheddar, and piccalilli to recreate a ploughman's flavour.
- Available for ten weeks, Tesco says the limited-edition offering targets Meal Deal shoppers as picnic season approaches, encouraging quick lunchtime sales.
- Last year, Tesco sold 86 million pork pies with sales up 3% year-on-year, while its Redditch Extra store topped sales despite Melton Mowbray's pork-pie capital status.
20 Articles
20 Articles
Tesco launches pork pie sandwich as third of young Britons admit they've never tried the classic
Tesco has unveiled a new sandwich that pays tribute to one of Britain's most beloved savoury treats.The Pork Pie Inspired Sandwich began appearing on shelves across more than 1,000 stores nationwide from Monday, offering customers a fresh take on a quintessentially British flavour combination.The limited-edition creation features sliced pork pie meat paired with cheddar cheese and piccalilli relish, all served on malted brown bread.The launch co…
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