Study From Tesco Media Challenges Assumptions About Grocery Shopping Behaviours

Study From Tesco Media Challenges Assumptions About Grocery Shopping Behaviours

Tesco Media, the supermarket giant’s retail media advertising unit, has published a “landmark behavioural study” looking at how shoppers think, feel, and make decisions in grocery environments. The Moving Mindsets report reveals that most purchasing isn’t in fact habitual – (more…) The post Study From Tesco Media Challenges Assumptions About Grocery Shopping Behaviours appeared first on KamCity.

Tesco Media launches major new study challenging assumptions about grocery shopping behaviours

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Tesco Media today unveils Moving Mindsets, a landmark behavioural study about how shoppers think, feel, and make decisions in grocery environments. It reveals that most purchasing isn’t in fact habitual – with only one in four (24%) products bought on a routine basis – whereas seven in ten shoppers (71%) enj…

Grocery Shoppers Are Driven By Discovery, Not Habit - 365 Retail - Retail News And Events

Tesco Media today unveils Moving Mindsets, a landmark behavioural study about how shoppers think, feel, and make decisions in grocery environments. It reveals that most purchasing isn’t in fact habitual – with only one in four (24%) products bought on a routine basis – whereas seven in ten shoppers (71%) enjoy discovering new brands during their shop. That means the majority of the basket is open to influence, underlining the opportunity for bra…