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Tesco Making 'Tiny' but 'Significant' Change in All Supermarkets
Tesco is replacing traditional barcodes with QR codes on 13 lines of its own-brand sausages, including Tesco Pork Sausages and British Lincolnshire Sausages, claiming a UK supermarket first.
This initiative aligns with a broader industry shift spearheaded by GS1, the global body for barcode standards, which has set a target for retailers and manufacturers to embrace QR codes.
Tesco development and change director Peter Draper called the change a "significant step forward," allowing customers to use smartphones to access nutritional content, recipes, and competitions without altering checkout procedures.
QR codes allow retailers to identify specific product batches during recalls instead of removing all stock, enabling stores to block affected items at checkout and reduce unnecessary food waste.
Anne Godfrey, chief executive of GS1, expects the move to encourage industry-wide adoption, stating the next generation of barcodes will support "a more connected, transparent future" for retail.