US EditionTech Promised Virtual Reality Would Revolutionize Entertainment. That Moment Might Finally Be Closer than We Think.
SAN FRANCISCO COUNTY, CALIFORNIA, JUL 12 – Apple and Meta invest in hardware and immersive content despite financial losses and shipment drops, with IDC forecasting global VR shipments to rise 98.5% in 2026 to 11.3 million units.
- In 2025, tech giants like Meta and Apple advanced virtual reality through new content deals and hardware updates to enhance immersive experiences.
- This trend follows several years of disappointing VR uptake, as investments in AI and autonomous vehicle technologies have surged, climbing sharply between 2019 and a projected total in 2025 exceeding $100 billion.
- Meta is negotiating immersive entertainment content with Disney and A24 while Apple updated its Vision Pro headset to enable 3-D shared movie viewing.
- Global shipments of AR and VR devices rose 10% to 7.5 million in 2024, but IDC forecasts a shipment decline this year, followed by a 98.5% rebound to 11.3 million in 2026.
- Despite delayed product launches and slow uptake, experts stress that investment and critical mass are crucial for VR's eventual breakout as a premium entertainment medium.
19 Articles
19 Articles
Tech promised virtual reality would revolutionize entertainment. That moment might finally be closer than we think
Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many believed would push VR into the mainstream.
By Liam Reilly, CNN Virtual reality was supposed to transform entertainment. At least, that was the expectation about a decade ago with the arrival of Oculus Rift, the first virtual reality (VR) viewer many believed would popularize the RV. By 2025, the industry has not kept that promise. But both technology and entertainment giants believe that that moment could be closer than ever. The evidence is there. Last month the Wall Street Journal repo…
Tech promised virtual reality would revolutionize entertainment. That moment might finally be closer than we think.
Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset from the tech startup Meta acquired that many believed would push VR into the mainstream.
Tech promised virtual reality would revolutionize entertainment. That moment might finally be closer than we think. - Egypt Independent
CNN — Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many believed would push VR into the mainstream. In 2025, the industry has failed to deliver on that promise. But tech and entertainment giants alike believe that moment could be closer than ever. The evidence is there. The Wall Street Journal rep…
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