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Tech companies are implementing 'age assurance' tech. Here's how it works
Google is expanding age checks to Canada while Meta uses AI to place suspected teens in restricted accounts and remove users under 13.
On Monday, Google announced the expansion of its age assurance technology to Canada, building on tools it rolled out elsewhere last year to help platforms determine user age and apply appropriate protections.
Tech companies increasingly use "Age estimation," employing AI to gauge a user's age via search queries or YouTube viewing habits; Google says it won't collect additional data for this process.
To verify age, Google uses PrivateID to analyze selfies without retaining images, while Users can verify their status using government IDs or credit card checks if incorrectly flagged.
Meta uses AI to "analyze entire profiles for contextual clues" like school grades or birthday posts, deactivating accounts it suspects belong to users under 13 to prevent permanent deletion.
In OTTAWA, the federal government recently introduced digital safety legislation that would implement a social media ban for children under 16, reflecting growing regulatory pressure regarding online safety.