US EditionWhat Nine-Figure Acquisition Means for Pro Football Focus, Analytics Future
Teamworks will integrate PFF’s proprietary football analytics and data with its AI-driven platform, serving all NFL teams and over 240 Division I college programs, CEO said.
- On Monday, March 30, 2026, Teamworks announced the acquisition of Pro Football Focus 's enterprise business, integrating the analytics platform with its Durham-based operating system valued at more than $1 billion.
- Teamworks CEO and founder Zach Maurides stated that "fragmented systems have long frustrated teams" in transforming raw film and tracking data, prompting the merger to create a vertically-integrated, AI-powered platform.
- While Teamworks acquired PFF's football analytics and data, the company's consumer-facing content—fantasy football, podcasts, and media—remains independent, and PFF CEO Cris Collinsworth will join as an advisor.
- The Teamworks-PFF amalgamation will continue powering analytics for NBC's "Sunday Night Football" and ESPN's "College GameDay," while both entities hold 100% market share among NFL franchises and Football Bowl Subdivision programs.
- Karim Kassam, Teamworks Vice President of Intelligence, expects the merger to present "previously untapped elements of analytics" through new modeling, as the platform's AI innovation extends globally to support 99% of Division I athletic departments.
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Cris Collinsworth retains PFF media arm in $100M+ Teamworks acquisition
The Teamworks acquisition of Pro Football Focus is now official, per Sports Business Journal, and the deal structure offers some clarity on what it means for Cris Collinsworth’s role at the company he has owned since 2014. When Wide Left’s Arif Hasan first reported the deal in February, one of the biggest open questions was what would happen to PFF’s public-facing content arm. Teamworks does virtually nothing on the content side with any of its …
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