A Connected TV Attention Metric Sees Lumen/Teads Tie-Up
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A Connected TV Attention Metric Sees Lumen/Teads Tie-Up
Known as an “omnichannel outcomes platform” by those in the television industry, Teads is now bridging what it believes is a media measurement gap by scaling an existing partnership with Lumen into the Connected TV space. Building on its attention capabilities in Teads Ad Manager, the wider pact with global attention firm Lumen Research brings to live attention measurement across HomeScreen placement across the U.S., Latin America, Europe and th…
Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
Teads, the omnichannel outcomes platform, today (6th May, 2026) announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Lumen uses proprietary real-world eye-tracking consented data to create attention [...] The post Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact appeared first on ExchangeWire.com.
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