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Taylor Swift Engagement Brings Back Heart-Shaped Pizza At Lou Malnati's

Taylor Swift's engagement ring, a custom-designed cushion-cut diamond valued over $250,000, boosted Signet Jewelers' stock by 2%, reflecting her strong market influence.

  • On Tuesday, Taylor Swift, singer-songwriter and 14-time Grammy winner, and Travis Kelce, Kansas City Chiefs tight end , announced their engagement in a joint Instagram post revealing ring photos.
  • The commission highlighted independent designers, as Travis Kelce collaborated with Kindred Lubeck, jeweler at Artifex Fine Jewelry, boosting attention on bespoke makers.
  • Jewelers estimated the ring's value at more than $250,000, with appraisals ranging from $250,000 to $500,000 and one near $550,000, describing the center stone as an antique elongated cushion weighing about eight carats.
  • Signet Jewelers experienced an immediate market reaction, with shares rising about 2% shortly after the post as the jeweller's website flooded and pieces sold quickly following Swift's photos.
  • Industry watchers say this will extend the 'Swift effect' as analysts predict sustained interest in bespoke and vintage-inspired rings, with Taylor Swift's impact documented by Wall Street analysts and the Federal Reserve's Beige Book this month.
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Everything that pop-star touches turns into gold.

·Montreal, Canada
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The Washington Post broke the news in on Tuesday, August 26, 2025.
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