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Louisiana Spent Millions to Host Super Bowl LIX

Louisiana invested $24 million in Super Bowl LIX, resulting in a $1.25 billion economic impact, supporting nearly 10,000 jobs and generating $82.7 million in tax revenue, officials said.

  • Super Bowl LIX took place in New Orleans in 2025, yielding a reported $1.25 billion statewide economic impact and supporting nearly 10,000 jobs.
  • The event followed extensive preparations including tens of millions in taxpayer funds, a $10 million state grant, and contracts managing infrastructure and promotion.
  • LSU economics professor Dek Terrell led a study estimating direct spending at $680 million, finding 63,000 ticketed out-of-state fans spent about $5,500 each including hotel costs.
  • Sports economist Victor Matheson criticized the impact numbers as "wildly inflated," noting price shifting does not create new economic activity and urging spending transparency.
  • Officials reported that infrastructure improvements linked to the Super Bowl amounted to $70 million, with Greater New Orleans playing a key role in managing these projects and continuing promotional activities, although the exact local economic impact and funding sources remain uncertain.
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Uniradio Informa broke the news in on Thursday, August 21, 2025.
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