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TAT campaign aims to turn film locations into Thailand holidays
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TAT campaign aims to turn film locations into Thailand holidays
TAT campaign aims to turn film locations into Thailand holidaysLegacyThe Tourism Authority of Thailand (TAT) has launched Amazing Locations: From Scene to Scenic, a project that markets film and television shoot sites as travel destinations. It sits on top of the agency’s existing Healing Is the New Luxury campaign, which pitches Thailand as a high-value destination rather than a cheap one. The idea behind it is straightforward. Audiences watch …
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