US EditionTarget Celebrates 30 Years of Pokémon with Exclusive, Limited-Time Collection for Fans of Every Generation
The limited-time line spans clothing, toys and beauty items, with select in-store events and giveaways at Target locations.
- On Wednesday, April 15, 2026, Target Corporation announced an exclusive, limited-time Pokémon 30th anniversary collection featuring over 100 items. Target is the only U.S.-based mass retailer co-creating this milestone celebration.
- Designed by Pokémon fans including Joe Jonas, the collection rolls out in two phases: about 65 items launch in stores May 2 and online May 3, followed by 40 additional items June 6.
- The assortment spans apparel, home goods, and nostalgic collaborations with Mead and Lip Smacker. Almost half the collection is priced under $20, with items starting at just $3.50.
- Select locations including Target SoHo in New York City will host immersive in-store events and giveaways. Unique merchandise includes a 151-piece puzzle and a first-of-its-kind retro jacket.
- Amy Sachtleben, senior director of licensing and promotions at The Pokémon Company International, said, "Target shares our commitment to thoughtful brand stewardship." The partnership aims to bridge past and present for fans.
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Target is celebrating Pokémon’s 30th anniversary with a massive exclusive collection — how to buy
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