US EditionTarget-Ulta Beauty Partnership to End; Hundreds of in-Store Shops to Close in 2026
The partnership ending affects more than 600 stores as Target's beauty sales rose nearly 7% last fiscal year but overall sales remain flat, officials said.
- Ulta Beauty and Target announced on August 14 that they will end their shop-in-shop partnership by August 2026.
- The partnership began in 2021, with Ulta opening more than 600 locations inside Target stores to boost beauty sales amid rising competition.
- During an investor event, Target’s CEO Brian Cornell identified the beauty segment as a key area of expansion, reporting nearly a 7% increase in sales and improved market share for the category over the last fiscal year.
- Target shares fell about 2% and Ulta stock declined about 1% on the announcement, while executives expressed pride in the shared success and commitment to delivering beauty experiences.
- Until August 2026, Ulta Beauty at Target will continue operating, but afterward, Ulta will focus on its own growth plans including launching an online marketplace.
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109 Articles
Chicago Sun Times
Usa newsTarget and Ulta agree not to renew partnership launched in 2021
Target and Ulta Beauty are parting ways, ending a partnership launched in 2021 that created in-store shops filled with beauty products at hundreds of the discounter's stores.According to a joint release issued Thursday, the companies said they have “mutually agreed" not to renew their pact, which concludes in August 2026. Until then, the Ulta Beauty experience at Target will continue in Target stores and on Target.com, the release said. Also, sh…
Associated Press News
Target and Ulta mutually agree not to renew partnership launched in 2021
Target and Ulta Beauty are parting ways, ending a partnership launched in 2021 that created in-store shops filled with beauty products at hundreds of the discounter’s stores.
Target ends in-store partnership with this retailer
Bad news for everyone who’s been rolling their visits to Target and Ulta Beauty into one shopping trip. This week, Target announced the two retail chains have not renewed their “shop-in-shop” partnership, which brought aisles of Ulta Beauty products to select Target locations nationwide.
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