Inside the Long-Term Food Trends Emerging From America’s GLP-1 Boom

Inside the Long-Term Food Trends Emerging From America’s GLP-1 Boom

With GLP-1 use rising across the country, major brands are boosting protein, cutting sugar, and reworking formulations and packaging to fit how shoppers are eating today.d3sign / Getty ImagesKey PointsGLP-1 medications are reshaping how Americans shop and eat, driving surging demand for high-protein, low-sugar, nutrient-dense foods. Brands report markedly higher yogurt consumption among GLP-1 users, with Greek yogurt leading the category's growt…

Target stacking up on protein supplements while capitalizing on weight loss drug trend

The rise of weight loss drugs such as Ozempic and Wegovy has changed the way Americans eat and shop, along with how major corporations operate.

Target beefs up protein, supplement offerings, capitalizing on weight loss drug trend

The rapid adoption of GLP-1 weight loss medications — drugs like Novo Nordisk's Ozempic and Wegovy and Eli Lilly's Zepbound and Mounjaro — is reshaping how Americans eat and shop. It's also changing how major corporations do business. From new product lines to expanding certain categories, companies are trying to capitalize on the lifestyle shifts prompted by the popular drugs."We're like at the tip of the iceberg in terms of what I think this i…

Target Bets on Protein, Supplements as Appetite-Suppressing Drugs Gain Popularity

Target expands protein and supplement offerings as appetite-suppressing weight-loss drugs change consumer habits.