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Tampere Named European Capital of Smart Tourism for 2026

Summary by ITTN
Tampere – Finland’s second largest city; the sauna capital of the world, and the birthplace of the Moomin cartoon characters – has been chosen as the winner of the European Capital of Smart Tourism Award for 2026, which is given to a city that demonstrates an exceptional commitment to developing sustainable and innovative tourism. The European Commission selected Tampere from a shortlist of seven finalists – Braga (Portugal), Bruges (Belgium), B…
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The European Commission has announced that Tampere (Finland) and Dubrovnik (Croatia) have been selected as European Capital of Intelligent Tourism 2026 and Green Pioneer of Intelligent Tourism 2026, respectively. The appointment comes after the meeting of the European Jury held in Brussels on 18 and 19 November, at which both cities were recognized for their leadership in accessibility, sustainability, digitisation and cultural heritage. Tampere…

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ITTN broke the news in on Thursday, November 20, 2025.
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