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TalkShopLive Appoints Former TikTok Ecommerce Leader Sandie Hawkins as CEO Amid Strategic Expansion
Sandie Hawkins will drive product innovation and expand distribution for TalkShopLive, leveraging partnerships with major retailers and media, as live shopping gains momentum.
- On Dec. 11, 2025, TalkShopLive named Sandie Hawkins Chief Executive Officer in Los Angeles, the announcement said via PR Newswire.
- Sandie Hawkins joins from Teikametrics after leading TikTok Shop in North America and holding senior roles at Adobe Systems and Varick.
- TalkShopLive's patented embeddable video player keeps video shoppable across retailer sites, publisher networks and creator channels, with Oprah Winfrey, Robert Downey Jr. and Paul McCartney among major creators using the platform.
- With the leadership change, Moore shifts to executive chairman while Hawkins focuses on growth, as he pursues strategic partnerships across media, retail and talent and she advances product innovation and distribution.
- The appointment comes as live shopping adoption rises and enterprise partners expand, with TalkShopLive gaining traction among major retailers and earning recognition from Fast Company and the 2025 Inc. 5000 list.
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TalkShopLive Appoints Former TikTok Ecommerce Leader Sandie Hawkins as CEO Amid Strategic Expansion
Photo of Sandie Hawkins, credit TalkShopLive: https://www.dropbo/scl/fi/cr6zlcynnk2d7yfn5146x/Sandie-Hawkins.jpg?rlkey=iqm15cvn0qz9qkxfp947hy5pr&st=8sjec5jp&dl=0
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Leaning Left2Leaning Right0Center5Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
L 29%
C 71%
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