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GTA 6 Has Enormous Hype Behind It, But Marketing It Is Still A "Challenge," Exec Says

Summary by Gamespot
"We're not selling hamburgers. We're selling this unique art form."
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The anticipation of GTA 6 reaches a new highlight: Take-Two CEO Strauss Zelnick has given new indications of the upcoming marketing offensive during a TV interview and during the current quarterly report. Although only two trailers have been released so far, it is clear that the summer of 2026 will be the focus of Grand Theft Auto. Zelnick once again confirmed the planned release date: November 19, 2026. He is conspicuously self-assured about th…

Take-Two is as confident as it has been for a long time. The release date of GTA 6 is on, and the marketing machinery will also start shortly. Is everything really in dry cloths?

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Eurogamer.es broke the news in on Wednesday, February 4, 2026.
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