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Taco Bell sales recover in the US after summer cyclospora outbreak
Same-store sales fell 4% in the quarter, but Yum Brands said Taco Bell has outpaced the quick-service restaurant industry since late September.
- On Tuesday, Yum Brands CEO Chris Turner reported that Taco Bell sales are rebounding following a cyclospora outbreak that impacted the chain earlier this year.
- The CDC linked a widespread cyclospora outbreak earlier this year to contaminated iceberg lettuce from Mexico served at Taco Bell locations in five states.
- Taco Bell saw a 4% drop in same-store sales during the July-September period, while the Taco Bell division recorded a 2% system sales slump from outbreak losses.
- To drive engagement, the brand partnered with singer-songwriter Peso Pluma, artist Olivia Rodrigo, and comedian Kevin Hart, while weekly loyalty deals helped bring back core users.
- Turner remains confident that value offerings and international expansion will lead Taco Bell to a full recovery through 2027, viewing the brand as a growth engine.
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Total News Sources20
Leaning Left4Leaning Right2Center5Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 36%
C 46%
R 18%
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