Sydney Sweeney's Novig ad sets women in sports back - The Cougar
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3 Articles
The Video of Oppression: The Larger Picture of What Sweeney’s New Ad Means for Women
Women in sports have been fighting against sexualization and towards equal representation and respect for decades. How far does Sydney’s ad set us back? <p>The post The Video of Oppression: The Larger Picture of What Sweeney’s New Ad Means for Women first appeared on Her Campus.</p>
Novig uses Sydney Sweeney to combine two of men’s favorite vices: Gambling and pornography
On Sept. 9, actress Sydney Sweeney’s “Just Sports” campaign ad for the sports prediction market Novig debuted. And similar to the “Sydney Sweeney Has Great Jeans” ad, it sparked controversy. I think it’s important to first clarify that because Novig is a prediction market that is exclusively used for betting on sports, we have to take into account their target audience: men. Globally, the sports betting market is on track to hit $125 billion …
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