Sydney Sweeney Under Fire From Athletes over Nude Sports-Prediction Ad
Female athletes say the campaign sexualizes women’s sport, as it drew millions of views and sparked a wave of training-response posts online.
- On Thursday, Sept. 10, 2026, actress Sydney Sweeney starred in a provocative commercial for sports trading app Novig, modeling sports equipment while topless or fully nude.
- Beyond starring in the campaign, Sweeney serves as a strategic partner and equity holder for Novig. The company claims its platform 'combines the mechanics of modern financial exchanges with a sports-first experience,' per a release.
- Marissa Womack, a minor league baseball manager, criticized the ad on TikTok for contributing to the sexualization of women in sports. Several social media users echoed these concerns, calling the campaign inappropriate.
- Online discourse intensified following resurfaced 2024 comments by Transportation Secretary Sean Duffy regarding the actress. Sweeney previously faced backlash for a 2025 American Eagle jeans advertisement that critics called tone-deaf.
- Despite the criticism, Novig maintains its focus is on providing a specialized sports betting experience. The company's marketing slogan states Sweeney is putting the focus 'exactly where it belongs, on Just Sports.
219 Articles
219 Articles
Sydney Sweeney likes to show her body to the public. When shooting for the advertising campaign of a sports betting provider, the US actress now drops all the covers. Some professional athletes don't get that well.
An announcement by a betting company with American actress Sydney Sweeney naked generated outrage among several athletes who denounce the "sexualization" of women's sport. 的Like the g1 on Google and follow the main news of the day The star of the series Euphoria and of the movie "Employee" has appeared since Friday (11) in an announcement of the Novig sports forecast platform, of which she is a shareholder. During the commercial, 58 seconds, the…
[OSEN=Seo Jeong-hwan] Glamour star Sydney Sweeney's nude sports betting advertisement is causing controversy. Recently, Sweeney appeared in an advertisement for a sports betting company with her body covered behind various sports equipment. Since the advertisement was released, it has garnered significant attention on social media. Some female athletes have criticized it as a way of sexualizing women's sports. British track and field representat…
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