Sydney Sweeney Goes Topless In New Sports Betting Ad Amid Ongoing Controversy: ‘No BS’
The new spot keeps the provocative imagery as female athletes and social media users criticize Novig’s sports-only message.
- On Sunday, October 11, actress Sydney Sweeney released another advertisement for betting platform Novig, continuing her campaign despite ongoing backlash from female athletes over the company's earlier imagery.
- Female athletes, including British sprinter Amy Hunt and Olympic swimmer Ariarne Titmus, criticized the September launch for reinforcing the sexualization of women in sport; former Euphoria costar Sharon Stone urged Sweeney to 'take responsibility.'
- In the new commercial, Sweeney jokes that men make spreadsheets to bet on her underwear color while referencing 'dictators dying' to contrast geopolitical betting with Novig's sports-only focus.
- Novig chief executive Jacob Fortinsky defended the campaign at a September event, describing Sweeney as a partner communicating the platform's sports focus rather than representing female athletes.
- Critics argued the ads set women back '100 years,' yet Sweeney maintains her role as an equity holder allows her to shape the brand's creative direction and business strategy.
24 Articles
24 Articles
According to TMZ, 29-year-old Sweeney appears in the new ad wearing white underwear with the app logo
Sydney Sweeney reoffends with a new advertisement for Novig despite polemics. ...
Everyone went crazy over Sydney Sweeney – now the British track and field star is responding.
It seems that Sydney Sweeney (29) is unfazed by the storm of criticism she has faced in recent weeks. The ‘Euphoria’ star is launching a provocative follow-up commercial for gambling platform Novig. Her previous commercial sparked furious reactions among top female athletes. Now she is taking it a step further: topless, with two footballs pressed against her chest and an unmistakable wink at her critics.
Sydney Sweeney Goes Almost Nude Yet Again for New Novig Ad After Backlash
Sydney Sweeney doubled down on her provocative Novig ad campaign with another nearly nude sports-themed commercial. The “Euphoria” star wore white Novig underwear while her hair partially covered her chest. This time, however, the ad also included a pointed joke about people tracking her underwear choices, prompting her to comment that she’s “flattered?” The new […]
The actress stars a new Novig spot in which she ironies about bets related to her physical appearance
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