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Sydney Sweeney Defends Her Racy Sports ad After It Sparks Backlash From Female Athletes, Internet Calls It ‘Stupid’

  • Sydney Sweeney starred in a semi-nude advertising campaign for the sports betting app Novig, using sports equipment to strategically cover her body while promoting the product.
  • The campaign sparked backlash from female athletes worldwide, including Olympic champion Ariarne Titmus and sprinter Amy Hunt, who criticized it for sexualizing women's sports.
  • Sweeney defended the ad by referencing ESPN's Body Issue featuring nude athletes and described the campaign as focusing on sports with confidence and a playful edge.
  • Public reactions were divided, with some critics accusing opponents of politicizing the advertisement, while others praised Sweeney amidst ongoing culture war discussions.
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A commercial by the actress Sydney Sweeney puts athletes into turmoil – rightly so. But the target group is another. Because behind the clip is a dangerous business.

·Frankfurt, Germany
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Khaleej Times broke the news in Dubai, United Arab Emirates (the) on Tuesday, September 15, 2026.
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