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Survey on "Oshi-Katsu" (Activities Related to One's Favorite Idol/character): Slight Decrease to 33.6% of People Who "Have" One; over 60% of Men in Their Late Teens Participate; Rising Prices May Be a Factor for Seniors; Gaming Activity Is 2.6 Times More Popular, Showing a Polarization
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Amidst rising prices, changes are being seen in "oshi-katsu" (fandom activities related to supporting one's favorite idol or celebrity). According to a survey on "oshi-katsu" by research firm Intage, 33.6% of respondents said they have an "oshi" (favorite idol or celebrity), a slight decrease from 2025 (35.1% → 33.6%). While the percentage increased among younger men, with over 60% of men in their late teens reporting having an "oshi," the perce…
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