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Supermetrics adds CDP activation with Relay42 acquisition
Summary by contentgrip.com
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1 Articles
Supermetrics adds CDP activation with Relay42 acquisition
Supermetrics has acquired Relay42, expanding from marketing data integration and reporting into real-time customer data activation. The combination is aimed at teams that want performance reporting and first-party customer activation to sit closer together, rather than being managed in separate systems.Relay42 brings a real-time customer data platform focused on unifying customer data and enabling personalization across channels such as email, w…
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