US EditionSuper Bowl Halftime Show and Other Popular Novelty Markets
Super Bowl LX features major brands using celebrity-led ads and new prediction markets like Kalshi, which offer yes/no contracts on ad appearances and non-game outcomes.
8 Articles
8 Articles
Super Bowl ads & novelty predictions for the Big Game
The Super Bowl isn’t just about what happens between the goalposts. Every year, millions of viewers tune in specifically for the Super Bowl ads and commercials, along with the halftime show and other off-field moments that often steal the spotlight. From surprise celebrity appearances to viral commercials, these moments have become a defining part of the Big Game experience.
Super Bowl ads see Bradley Cooper, Matthew McConaughey going head-to-head while Lady Gaga sings her heart out
Super Bowl LX is almost here, and for plenty of viewers, the real main event isn’t just the game, it’s the commercials.This year’s Super Bowl ads reflect a mix of returning franchises, first-time campaigns and celebrity-led concepts built to spark conversation well beyond kickoff.Here’s a look at some of the biggest celebrity-led commercials already rolling out ahead of the big game, with Bradley Cooper, Matthew McConaughey and Ben Affleck among…
Google blends heart, humor and the Kelces in Super Bowl ads
Google is showing up to Super Bowl LX with heart, humor, and a heavy dose of star power, rolling out a two-part Big Game moment that puts Gemini and YouTube TV front and center in very different but equally human ways. The centerpiece is Google’s national in-game spot, “New Home,” a quietly emotional film that uses Gemini’s AI image-editing tools to tell a simple, deeply relatable story about change, family, and possibility. Directed by Park Pic…
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