Sunlighten, The Global Leaders in Light Science and Infrared Technology Announce a Strategic Acquisition of Key Assets of Cold Therapy Innovator, Ice Barrel Inc.
- On May 20, 2025, Sunlighten, a worldwide frontrunner in infrared light and wellness technology, completed the purchase of select holdings from Ice Barrel Inc., a prominent provider of cold therapy products, based in Leawood, Kansas.
- The acquisition resulted from Sunlighten's goal to expand its wellness platform by integrating cold therapy, responding to customer demand for immersive cold water experiences.
- The acquired assets will be managed by Ice Barrel, LLC, a fully owned subsidiary of Sunlighten, which focuses on manufacturing sturdy, easy-to-transport, insulated tubs intended for immersing the entire body to support recovery and enhance physical performance.
- CEO Aaron Zack emphasized the strong collaboration between the two brands’ advanced technologies, noting that meeting customer demand for engaging cold water therapy has long been a priority, and now they are finally equipped to provide these enhanced experiences.
- This acquisition represents a pivotal achievement for Sunlighten, broadening its range of products and enhancing North American supply chain capabilities, while empowering Ice Barrel, LLC to advance its mission with renewed focus and influence.
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