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‘Facekinis’ become all the rage in China as temperatures soar

  • In scorching Beijing, residents and visitors are using "facekinis"- full face masks with eye and nose holes- along with wide-brimmed hats and lightweight jackets to protect themselves from the sun and avoid getting a tan.
  • Sales of facekinis and sun protection products have significantly increased this year compared to previous years, as people are more concerned about potential skin diseases and sunspots.
  • The popularity of facekinis and sun protection products is driven by the preference for fair skin among many female consumers in East Asia, and the trend extends to neighboring countries like South Korea.
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Digi 24 broke the news in Romania on Tuesday, July 18, 2023.
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