US EditionThree-Quarters of Brits Rank Stuffing as One of Their Favourite Festive Smells
Subway’s scented billboard in Blackfriars offers commuters a nostalgic festive aroma with stuffing bread, while 49% of Brits say stuffing is the best part of Christmas dinner.
- This year Subway unveiled an interactive scratch-and-sniff billboard in Blackfriars, London, letting passers-by smell the sage & onion stuffing-topped bread for its festive push.
- Research found over three-quarters of the British public rank stuffing as a favourite seasonal smell, 92% plan to eat it this year, and more than half say smells create the festive atmosphere.
- Subway's 2025 festive menu includes the Ultimate Festive Sub, Ultimate Festive Spud, Turkey & Stuffing Footlong Dipper and Double Chocolate Orange Cookie, featuring stuffing-topped bread.
- Subway said campaign messaging included `And if you think it smells good, we guarantee it tastes even better.` and offers physical and digital gift cards to boost store visits and purchases.
- Survey data shows Christmas trees , roast turkey and cinnamon are favored scents while Brussel sprouts and artificial 'holiday' air fresheners are less popular, and 59% of the British public say omitting stuffing is a crime.
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12 Articles
Nottingham Post
Devon LiveThree-quarters of Brits rank stuffing as one of their favourite festive smells
Surprising commuters and Christmas shoppers alike with one of the standout scents of the season, the novelty ‘scratch and sniff’ billboard replicates the unique aroma of Subway’s brand-new sage & onion stuffing-topped bread, launched as part of this year’s festive menu
lancs.live
Stuffing scented 'scratch and sniff' billboard unveiled in London
Surprising commuters and Christmas shoppers alike with one of the standout scents of the season, the novelty ‘scratch and sniff’ billboard replicates the unique aroma of Subway’s brand-new sage & onion stuffing-topped bread, launched as part of this year’s festive menu
Stuffing scented billboard unveiled in London
A new stuffing scented billboard has been unveiled in London by Subway to celebrate the launch of its new festive sub – which is made using stuffing topped bread. Nestled in the heart of Blackfriars, the interactive scented billboard gives commuters and passers-by a delicious hit of Christmas before the big day after new research ranked the smell of stuffing among the best scents of Christmas. Christmas trees (50 per cent), roast turkey (39 per …
Subway unveils giant 'scratch-and-sniff' scented billboard to celebrate new festive bread - The Mirror
Subway has launched a huge scratch-and-sniff stuffing-scented billboard to celebrate its new bread - as 77% of Brits crowned the classic roast dinner side their favourite festive smell.
Subway launches 'Sniffmas' billboard
Sandwich chain Subway has unveiled a “scratch and sniff” billboard in Blackfriars, London. The installation, designed by social creative agency Fabric Social and Subway’s culinary and innovation team, replicates the scent of the brand’s sage and onion stuffing-topped bread. It was launched by social media star Margaret Keefe (‘Grime Gran’). The chain combined molecules in the lab, which were then stabilised with a carrier oil and Microencapsulat…
Subway unveils sniffable billboard
Sandwich chain Subway has unveiled a “scratch and sniff” billboard in Blackfriars, London. The installation, designed by social creative agency Fabric Social and Subway’s culinary and innovation team, replicates the scent of the brand’s sage and onion stuffing-topped bread. It was launched by social media star Margaret Keefe (‘Grime Gran’). The chain combined molecules in the lab, which were then stabilised with a carrier oil and Microencapsulat…
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