Subaru revives dedicated performance division to build fun cars again

Subaru revives dedicated performance division to build fun cars again

Subaru's growing hybrid and electric vehicle sales have given the company more flexibility to continue investing in performance models.

Super-Subarus set to return? WRX, BRZ and possibly Impreza regain high-performance range-toppers…in Japan at least Super-Subarus set to return? WRX, BRZ and possibly Impreza regain high-performance range-toppers…in Japan at least

This post appeared first on Chasing Cars. Subaru is putting money and manpower behind cheap sports cars, but Australians might not reap the rewards. Interviewed by Japanese publication Best Car, Subaru’s global Chief Technology Officer Tetsuo Fujinuki explained that the popularity of Subaru’s hybrids and EVs in their home market gives the company leeway to reintroduce higher-performance cars. A ‘Sports Vehicle Planning Office’ has been set up to…

Strong Hybrid Sales Give Subaru The Breathing Room To Bring Back Performance Models - AutoSpies Auto News

Strong Hybrid Sales Give Subaru The Breathing Room To Bring Back Performance Models

Subaru Doubles Down on Its Effort to Revive Its Performance Aspirations

STI is about to get an internal boost within the mothership. Subaru Subaru is apparently taking its new performance ambitions really seriously. Recent reports indicate the Japanese automaker has just established a new specific division within its engineering department, solely dedicated to developing its new range of performance vehicles. According to Japan’s local automotive outlet, BestCar, Subaru created a department called “Product Innov…

Subaru Admits Its Sports Cars Became “Boring,” Launches New Division to Bring Back Performance

Subaru is restructuring its product development team in an effort to make its future performance models exciting again.