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Sturgis Rally tourism targets next generation of bikers

Summary by South Dakota News Watch
NEMO, S.D. –  South Dakota tourism continues an upward trajectory, even as the largest annual tourist event seeks younger attendees to ensure its future. The state broke an all-time record last year with 14.7 million total visitors. Those visitors spent $4.96 billion, marking a nearly 5% increase from the previous year and breaking another record. The annual Sturgis Motorcycle Rally regularly accounts for hundreds of thousands of visitors on its…
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