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Study reveals uncertainty about pets' backgrounds deters adopters
The survey of more than 26,000 people found uncertainty about a pet’s background and lack of expert advice were major adoption barriers.
- On Thursday, September 24, 2026, Mars launched an online Mars Adoption Hub offering expert-backed resources to help prospective pet owners overcome adoption barriers.
- Research by Censuswide surveying over 26,000 people across 14 countries found that uncertainty about medical history , behavioral background , and household compatibility deters prospective adopters.
- Veterinarian and Pet Nutrition & Health Science Expert Esther Bijsmans recommends the 3-3-3 rule for new pets, stating, "Adopting a pet is an exciting and rewarding experience, but practical guidance is key."
- Expanding its 2026 Global Adoption Weekend to over 30 countries, Mars is supporting local shelters with resources to help pets find loving homes.
- Anthony Guerrieri, Vice President of Corporate Affairs for Pet Nutrition at Mars, stated the company aims to "take the guesswork out of adoption and help people feel completely confident.
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44 Articles
PR NewswireReposted by 
The Manila Times
The Manila TimesClearing the Path: Mars Launches Pet Adoption Resource Hub, as New Research Reveals What Holds Adopters Back
New global research, the largest pet adoption study of its kind¹, by Mars, Incorporated, reveals that nearly a third of pet parents want to adopt but are held...
·Chicago, United States
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Leaning Left1Leaning Right1Center37Last UpdatedBias Distribution95% Center
Bias Distribution
- 95% of the sources are Center
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C 95%
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