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Struggling brewers push to make nonalcoholic beer more than a fad

  • Nonalcoholic beer is becoming popular as breweries face challenges, according to Kenneth Shea, a senior analyst at Bloomberg Intelligence.
  • Consumers now expect nonalcoholic beer to taste good, as stated by Laura Merritt, president of beer and pre-mix at Diageo North America.
  • Merritt mentioned that choices for nonalcoholic beer have improved compared to ten years ago.
  • The future of nonalcoholic beer remains uncertain, with questions about its sustainability compared to trends like plant-based meat.
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Struggling brewers push to make nonalcoholic beer more than a fad

The push into nonalcoholic beer is a reminder of how much the industry is struggling. Craft beer peaked. The hard seltzer boom fizzled. Younger adults are going out less. Legalized cannabis is replacing six packs.

·Harrisburg, United States
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goSkagit broke the news in on Sunday, July 27, 2025.
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