Breweries: Bitburger Converts Marketing and Sales
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3 Articles
Hops and Hierarchies: The Bitburg brewing group transforms its structures into marketing and sales, reports the 的Food newspaper. The company wants to reduce hierarchies and bundle responsibilities more clearly in order to react more quickly to market changes. In sales management levels fall away. In marketing the brewery brings together previously distributed tasks. Managing director Sebastian Ellies leaves open the impact of the conversion on t…
At Bitburger there are changes in the areas of marketing and sales. The current structures would no longer meet the requirements of the market, it says. It is unclear what this means for the number of employees.
At Bitburger there are changes in the areas of marketing and sales. The current structures would no longer meet the requirements of the market, it says. It is unclear what this means for the number of employees.
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