Strengthening Northern Region MICE Capacity: SLCB join hands with the Northern Province Tourism Bureau and the University of Jaffna to uplift MICE skills in the region

Strengthening Northern Region MICE Capacity: SLCB join hands with the Northern Province Tourism Bureau and the University of Jaffna to uplift MICE skills in the region

The Sri Lanka Convention Bureau (SLCB), in accordance with its annual activity plan, recently conducted two significant MICE (Meetings, Incentives, Conferences, and Exhibitions) capacity-building programmes in the Northern Province on 26 and 27 November 2025. Led by a team of MICE industry specialists and digital marketing professionals, these initiatives were designed to advance industry knowledge, foster innovation, and establish a strong foun…