'Stigmatized' or 'Sustainable'? Vintage Sales Boost Sees Fur Return
Retailers say vintage fur sales are up 70% to 30% over new coats as TikTok trends and resale searches boost demand.
- Driven by the viral 'mob wife' aesthetic on TikTok, retailers in New York like Madison Avenue Furs report rising interest in vintage fur. Owner Larry Cowit credits internet influencers with transforming his business, with vintage pieces now dominating sales.
- Shoppers like Laura Jacobs view vintage fur as recycling rather than purchasing new synthetic coats. Stylist Renee May reports clients are 'wearing their furs again,' with younger buyers calling the look 'very nostalgic' and wanting to pass items to children.
- Resale site The RealReal reports searches for vintage fur nearly tripled in 2025 from 2024. Head of fashion Noelle Sciacca said the trend is 'booming across the board,' with pre-owned coats ranging from $500 to $10,000 and average minks at $1,500 to $1,800.
- Animal rights group PETA calls buying vintage 'well-meaning but misguided.' Ashley Byrne of PETA told AFP that shoppers should understand wearing fur 'endorses things that we're sure they do not want to support.'
- Although demand is rising, New York's fur ban takes effect in September 2026. Vogue archivist Laird Borrelli-Persson noted the industry faces broader pressure, as demonstrators recently urged Milan Fashion Week to go fully fur-free.
28 Articles
28 Articles
Vintage sales boost sees fur return
Vintage sales boost sees fur return Estelle.Bronkhorst Fri, 04/24/2026 - 09:00 NEW YORK - New York is thawing out after a particularly cruel winter that's included debates over fur's revival as influencers push the look and retail sites report a jump in searches for vintage pieces.Business owners like Larry Cowit -- who inherited and runs his family's Madison Avenue Furs -- are celebrating a sales spike."I have girls as young as 20 years old wa…
While animal fur had become a symbol of the disputed fashion, an unexpected current put it back on the front of the stage: vintage and the quest for durability. Laura Jacobs, who had always swore to never wear fur, changed his mind when he saw this material reappear in the streets. [...] Read more The discreet return of vintage fur in New York's wardrobes appeared first on Le Singulier.
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