'Welcome Joann customers': Longtime competitor woos shoppers from closing retailer

'Welcome Joann customers': Longtime competitor woos shoppers from closing retailer

With Joann stores closing by the end of May, Michaels is making a not-so-subtle call to craft shoppers.

Stick a needle in them: Crafting wars heat up with the demise of a beloved retailer

As Joann craft stores finished liquidations across the country and shuttered the places where people bought craft materials and fabric for years, Michaels updated its website. “Welcome Joann Customers: Everyone is welcome at our craft table!” With Joann shutting down its final stores, Michaels set up an entire website tab just for Joann customers, touting the 10,000 unique fabrics at Michaels and saying, “Joann has closed down, but your crafting…